I am a DTC marketer who fuses the creative and the analytical. I specialize in Meta ads and email growth.

I can help your brand make 1 billion dollars and add 1 million new customers—while using very little hyperbole and BS-marketing speak in the process.

Want to hire me? Let’s talk. Hit the button below or reach me at:

alex [at] alexbaia [dot] com

How I Can Help Your Brand

Copywriting

I write copy that persuades and converts—for ads, emails, and landing pages. For creative copy with personality, talk to me. For boring and terrible copy, talk to someone else.

DTC Paid Social / Paid Media

I’ve purchased over $5 million of Instagram & Facebook ads for more than a dozen DTC brands, acquiring tens of thousands of new customers.

Email Growth

I’ve grown my own lists to 20K+ and helped clients reach 250K+, both organically and with Meta leads. I’ll help you build a high-converting email list with emails people actually want to read.

DTC Marketing Strategy

Unsure how to acquire your next 5,000 customers? I’ll help you understand who they are and what they want. I’m an analysis and data-crunching fiend.

What My Clients Say

“We’ve worked with Alex for over six years because of his elite marketing skills and quality character. He understands all stages of the funnel, provides objective research, writes effective copy, excels at testing and iterating, and is a deeply thoughtful human being.” - Angelo Keely, CEO and co-founder of Kion

“Alex has managed our Meta ads for the last 10 years and has driven over 25,000 purchases through smart paid media buying. He fully owns the work and deeply understands our brand. He’s been key to our continued, long-term growth.” - Bryan Azur, Principle and co-owner, Tellason

Here’s Some Cool Rocks to Mix Things Up

“I've been lucky to benefit from Alex's online marketing prowess in varied capacities over the years, including his help growing my email list substantially. He's thorough and professional, and I can always count on him to deliver results." - Scott Dikkers, founder of TheOnion.com

“Alex and I collaborated on a digital product called the Ultra Mega Huge List of Humor Writing Formats! His understanding of comedy mechanics and marketing psychology, plus his calm, problem-solving approach, make him a formidable opponent. Someday, I hope to face off with him in the gladiatorial arena. But until then, I'll probably keep leaning on him for incisive, constructive creative feedback. They say to keep your friends close…” - Lianna Patch, Punchline Copy

My clients are glorious. Behold their splendor.

(Select featured clients.)

Kion

Kion is a science-backed, clean supplement company based in Boulder, CO. I love Kion’s Aminos and Clean Protein. Since its inception, I worked with Kion to:

  • acquire 24,000+ customers with Meta paid social.

  • do multiple rounds of customer research.

  • optimize conversions and build digital marketing funnels.

Tellason

Tellason is a boutique, raw denim brand, made in the USA. I’ve run their Meta ads since 2016. I own two Tellason jackets and some pants, and they’re cool, cool, cool.

How To Write Funny

How To Write Funny is an online comedy school and the brainchild of Scott Dikkers, co-founder of The Onion. I’ve consulted with HTWF on optimizing their paid ads and website messaging, and I’ve co-taught comedy writing workshops with Scott.

FMTC

I led a voice of customer research project to help FMTC understand its customers.

I worked with FMTC’s CEO, Brook Schaaf, to do a full website copy rewrite.

Currently accepting one new DTC Meta ads or email growth client.

Let’s talk! Hit the button below or reach me at:

alex [at] alexbaia [dot] com

ONNO

ONNO makes premium bamboo, hemp, and organic cotton t-shirts. Once I tried ONNO tees, I liked all other t-shirts a lot less.

I’ve helped ONNO optimize their Meta ads and website experience.